Optimizing Websites for Cognitive Accessibility: A Key Strategy to Improve Website Conversions!

By: 天网科技美国有限责任公司
8 mins
500
网站认知可及性

在实现网页可访问性的同时, organizations focus on all types of disabilities to ensure that no user is left deprived of useful web world information. 在几种残疾中, cognitive disability is a crucial part of websites since it hampers web experience for users with specific cognitive and learning disabilities.

患有认知障碍的用户, 思维有问题, learning, social interactions, remembering, etc. 如果一个网站有无障碍障碍,那么这些用户就不能使用这个网站. 因此,认知可访问性已经成为web开发不可或缺的一部分.

什么是认知可及性,为什么它很重要?

Cognitive Accessibility is nothing but web design that caters to the needs of people with cognitive disability. The idea behind this concept is to mitigate all cognitive accessibility barriers so that everybody can explore and engage with online information.

If a website adheres to Web Content Accessibility Guidelines (WCAG)标准, 它变得包容和用户友好, 适应更广泛的受众,改善用户体验. Also, WCAG implementation ensures compliance for websites and a more usable online digital environment.

Numbers say that approx. 全世界有2亿人患有各种认知障碍, 哪个是数字世界所关注的问题. 一个行业怎么能在销售方面忽视如此庞大的用户数量? Thereby to tap a significant segment of users, it is important to focus on cognitive accessibility.

确保有认知障碍的用户可以访问您的网站

If you understand all the issues an individual with a cognitive disability goes through, you know which elements can cause trouble and which elements will enhance the experience for those users. Thus, design each page of the website in such a way that eventually uplifts your overall revenue, brand reputation, and global reach.

cognitive accessibility

内容的清晰性和可读性是首要要求

Cognitive accessibility has one key factor to consider, which is the readability of content. It is expected that simple language text with easy terminology must be there in every accessible content. WCAG says, 即内容阅读水平是否适合初中生, 然后每个人都可以访问它.

Interestingly, readability not only improves accessibility but also influences SEO because search engines favor websites that offer easily understandable content and to include readability,

avoid using jargon,

如果可能的话,提供术语表;

用合适的标题把内容分成小块,

有序列表也可以使用.

YOU MAY ALSO LIKE: 屏幕阅读器可访问性

导航可访问性至关重要

Website navigation is important to ensure its accessibility as it directly impacts user experience, 尤其是对残疾人来说. A well-designed website follows the recommended navigation system to enhance UX for all visitors. 导航的可访问性至关重要,因为,

It reduces cognitive load.

Improves comprehension.

Supports predictability.

Enhances orientation.

To include accessible navigation, properly labelled headings and title tags are needed. Headings must be descriptive yet precise so that users can easily skim through the content and navigate to their areas of interest. Moreover, keyboard functionalities must be working and operational allowing users to move to every critical component of a web page. 锚文本必须通过键盘理解和操作.

需要足够的响应时间来理解每个组件

如果用户有足够的时间阅读和使用数字内容, web accessibility ultimately increases because the core idea behind creating digital content gets fulfilled.

You should understand that a user with a cognitive disability needs more time to read, understand, and navigate web content. Thus, 减少他们的挣扎,为他们提供可访问的页面, 如果页面上给出了有时限的任务,您可以调整时间限制. Auto-save data in forms and giving pause buttons for video content are other points to remember while designing websites.

YOU MAY ALSO LIKE: 无障碍网页示例

尽可能提供投入援助

WCAG提到网站必须帮助用户避免和纠正错误. Individuals with cognitive disabilities are more likely to make mistakes while navigating through the website. 因此,需要输入辅助以尽量减少这种错误,如果发生任何错误, 这很容易纠正.

Ensure to add properly optimized input to help detect errors automatically and describe the error in text. 图标可以帮助那些有阅读困难的人. 在出现多个错误的情况下,每个错误解释都应该指向输入. Other than that, 表单应该有填写必要字段的说明, spelling checks, 建议信息是必需的.

Predictable web pages

If web pages are predictable for users to understand their context and navigation, nothing like it. WCAG指出,网页的出现和操作应该是可预测的.

Predictability ensures a sense of consistency and prevents confusion for cognitive impairment users. It fosters confidence in those users while they surf the pages because they know what to expect while navigating ahead.

创建可预测的网页, you should make sure that all your web pages are consistent with the same layout and navigational structure. Navigation menus should be located in a standardized place so that users can easily find and recognize them. 尽量保持按钮标签的一致性,不要在页面之间改变. 每个页面上的图像必须有相关的alt文本.

These are some practices that help organizations to ensure that their websites are cognitive accessible.

Are accessibility plugins helping to implement cognitive accessibility and improving sales?

Accessibility plugins are meant to incorporate accessibility by embedding their features into websites and allow users to customize the web pages as per their needs.

我们有我们的网页可访问性插件- All-in-One Accessibility,这有助于使您的网站具有以下功能:

  • Reading mask
  • Text magnifier
  • Stop Animation
  • 翻译各种语言的页面
  • 文本到语音屏幕阅读器
  • Dictionary
  • 改变颜色对比,字体大小等.

So, yes accessibility plugins can be an additional help in implementing accessibility provided they are made with utmost precision and follow all the accessibility protocols. However, it is recommended to apply accessibility manually because it decreases the odds of inaccessibility.

为所有用户创造无障碍的数字环境

授权您的在线存在与我们的 尖端网站无障碍服务 包括网站设计和开发, audit, consulting, training, remediation, support, and more. Skynet Technologies will guide you and help you to make your online business accessible to all users, 不管认知能力如何, 确保无缝和包容的数字体验. 想要使用个性化优化转换? Get in touch with us at [email protected] or request a free quote .

103